Whether you're teaching, running for local office, or are just a concerned citizen, reaching young people and encouraging them to involve themselves in politics can be tough. However, with these engagement tips, you might be able to excite young adults about being involved in the politics of their state or nation.
Have Specific Goals
Engaging the young can take many directions. That's why specific, individual goals are important. Do you want to register more young voters in your county? Do you want to educate people of a certain age about an upcoming election? Your team should be discussing goals so that you're all better targeted and more efficient.
Use Social Media
To find and engage young people in politics, social media sites are essential. Many young people use these sites to keep up with friends and their favorite celebrities. Look for social media influencers who can be recruited to help you spread the word, but also maintain your own profiles. Ensure that you keep information fresh and up-to-date and that you or someone on your staff is always interacting with young people and answering questions.
Use Animated News
Memes, gifs, videos, pictures, and infographics are often better received than just text. For that reason, you should be considering animated news if you're talking with young adults.
Animated news can be a light-hearted, interesting way of informing young people about current events and topics. This kind of news can be especially effective at describing concepts that aren't easily explained with real footage. If you're trying to explain the basics of the political system, for example, you might seek out animated shorts that explain the nation's founders in a fun and amusing way. You may recruit your own artists and animators to make "newsreels" that can be sent out regularly.
Animated news sent out to your own followers, if done well, can find its way to many other young people through their own personal networks and social groups.
Ask for Feedback
Instead of just hoping that you're catching on with young adults, it's smart to talk with them and ask for ideas or some feedback. They can tell you what's "uncool" and what they like. That way, you can create more of the content that seems to resonate with them.
These engagement suggestions can interest young people in the political realm. Regular, committed work and interaction from your team can mean lasting changes. For more information, contact a company like Rotoscopers.