With so much media consumed in a digital format these days, print newspapers are finding their subscription numbers dropping. After all, news is available in so many places online. That's why you should be considering mobile app development for your small-town newspaper. Especially in small towns, digital news platforms can be a huge revenue source for your business. Here's a look at a few things you should consider as you start developing your newspaper's mobile app.
One of the things that you should think about with a mobile app for your newspaper is subscription platform offerings. You should offer certain sections and types of news for free to encourage those who aren't interested in a subscription, but you can also add a paywall for other types of news coverage, or for a certain number of articles per month.
This will provide you an additional revenue source for subscriptions, recovering some of your print subscription losses. Offering some of the news for free will help you to reach those who don't want to pay for their news coverage, and you can optimize their viewing in other ways.
When you're offering a portion of your news in the mobile app without a subscription, you still need a way to monetize that. With mobile apps, you have the opportunity to add monetization with ad revenue. Not only can you reach out to local businesses for pay-per-impression or pay-per-click ad spaces in your mobile app, but the mobile format also allows you to reach out to other ad providers for additional revenue options.
If you want to encourage readers to use your mobile app, incorporate some customization features for each subscriber. When users pay for a subscription at any level, they should have the opportunity to customize the types of news coverage that they see, how many push notifications they receive, and what breaking news alerts they can request.
These features allow users to make the mobile app work in the way that they use it the most, much like print newspaper subscribers choose their favorite section when they sit down in the morning.
The digital media conversion is a big one, and it can leave many print newspapers struggling to maintain their subscribers. With a mobile app that reaches your readers where they are the most, you can combat this decline. Use these tips when you create the mobile app that your newspaper needs to stay current with the changing times.
Contact a local newspaper, such as The Wayne County News for more information on mobile subscriptions.